“Dealers in Malt an Hops” The American Brewer 74, no. 06 (1941): 68.
This tiny snippet from The American Brewer periodical (volume 74, issue 06) from 1941, a year before the periodical ended, under the “Dealers in Malt an Hops” section, there is a classified advertisement for a brewery which has its own “very good water supply.” This periodical was found online, it was produced in America and seems to have been distributed across the country. This tiny advertisement emphasizes the importance to having one’s own water supply in the brewing industry. Even in 1951, when Anheuser Busch opened up its new facility in Newark, they too depended on their own water supply. Before the creation of a public supply of water, through local municipalities, breweries would be located near bodies of water for if inland, they would dig their own source of groundwater. This advertisement from the 1940’s not only demonstrates that public water was not used in the beer industry yet, but that brewers relied on finding their own source, which meant that water was the key source to a successful beer business but also depleted local water for everyone around the brewery. This source helps with the history of brewing, when Anheuser Busch opened up its plant in Newark, in 1951, it mostly likely also sourced a nearby body of water before the city had businesses pay for water. By draining their own resources, this damages the nearby environment. (https://digital.hagley.org/American_Brewer_74_06?solr_nav%5Bid%5D=995e513f45368d24a4b3&solr_nav%5Bpage%5D=5&solr_nav%5Boffset%5D=7#page/69/mode/1up)
Shotton, F. W. “Underground Water Supply Of Midland Breweries.” Journal of the Institute of Brewing 58, no. 6 (1952): 449-56. doi:10.1002/j.2050-0416.1952.tb06196.x.
This source is from the Institute of Brewing in the United Kingdom. Although far removed from Newark, it could be said that due to the publication’s large importance in the beer community, its research and findings could be general for brewing practices in the world. This institution, to this day provides the certification tests and information for brewers in the United Kingdom. All though from the other side of the Atlantic, information was most likely shared. This article deals with how midland breweries supply their groundwater for production. It explains the dangers of overusing their source in fear of creating hard ground. This source aids in explaining how breweries who were using their own water supply were risking harming the ground. This damage could have happened at or near AB Brewing around the time of its opening.
Brewery, Brooklyn. “Sustainability : Brooklyn Brewery.” The Brooklyn Brewery. Accessed March 10, 2019. http://brooklynbrewery.com/sustainability.
Brooklyn Brewery, one of the nation’s most popular keeps sustainability at the foreground of its operation. This source is directly from their website. This source came to mind after I had a direct conversation with one of the employees at the brewery. Their brewery had also sourced water from Upstate New York and they donate their spent malt (malt which cannot be recycled) to farms, as well as reuse their hops as much as they can. This source is only one example of how breweries today try to be green, and it’s much more than switching to LEDs. This source is no doubt a form of 21st century branding, therefore biased, but like the first source mentioned, both advertisements highlight the importance of sources and how one conducts their business at the time of its publication. In the first source, the importance was about being located near one’s own water source and in this advertisement, it is Brooklyn Brewery’s initiative to further sustainability at their facility.