Source 1: Leonardo DiCaprio’s Facebook post supporting the #climatemarch
Place: Facebook.com April 26, 2017
Description: This Facebook post shows Leonardo DiCapio’s Facebook account tweeting to spread awareness about the indigenous group fight against the construction of the Keystone XL pipeline. Since the post went up it has received over 6.6 thousand likes, 176 comments, and 616 shares on Facebook. This in addition to looking at the number of interaction on the linked video will help me gauge interaction with the movement. If there is a significant amount of interaction with the video shared then it can be concluded that by Leonardo Dicaprio sharing this video he is effectively helping the indigenous groups cause. If there is not it is more of a token towards that groups fight.
Source 2: Indigenous Environmental Network’s video “Native Nations Rise! Join us on April 29 Washington DC Indigenous Peoples at the PCM”
Place: Youtube.com Apr 6, 2017 on the channel Indigenous Environmental Network
Description: This is a video posted by the Indigenous Environmental Network stating what they’re fighting for and asking people to sign up to join the cause. This is the video Leonardo DiCaprio linked to. As of 10/12/19 the video has 1542 views. In a best case scenario not even a fourth of the people who liked Leonardo’s Facebook post had the will to watch the video. This will be used to argue that celebrities endorsing a cause does not help in a meaningful way to the groups on the ground.
Source 3: Indigenous Environmental Network’s YouTube Channel
Description: This is Indigenous Environmental Network’s Youtube Channel. Used to publish videos related to their agenda of informing the public about issues regarding the environment. Their channels most watched video is the one Leonardo DiCaprio shared on his Facebook. While that got some (a small amount) it did not create a significant impact for the group. Their videos constantly receive under 100 views a month. I will argue celebrity endorsement does not create long-term engagement on an issue.
Source 4: New York Times Article “Standing Rock Protest Camp, Once Home to Thousands, Is Razed”
Place: New York Times / NYtimes.com (digital)
Description: This is a New York Times article detailing a Native groups resisting and protesting the construction of the pipeline. I would like to compare and contrast the strengths of Social Media versus traditional media in displaying/representing protests. The issue I’m having is finding a way to prove how effective traditional media is in creating engagement.
Description: This website allows anyone with an account to archive and livestream. This created a hub in which protesters of the #noDapl movement could share their viewpoint in the protesting. There was constant conflict between protestors and police. Having livestreams allowed the audiences at home to have an unfiltered view. This allowed those who watched the livestreams to understand what was truly going on with protesters and create an actual connection with the protesters rather than a processed opinion by the news.
Source 5: #Nodapl livestream